NYT Wordle x Discord

The New York Times partnered with Discord to release Wordle on their platform! I was honored to help Hook out with storyboarding the spot, as well as designing characters and animating them alongside an amazing team for this drop. The design language drew heavy inspiration from internet and anime culture.

Client: New York Times
Agency: Hook
Creative Direction: Matt Darnell
Storyboards, Design, Animation: Margaret Bialis, Lauren Detling